Velvet & Ash

Sample project

The brief

An online retailer that needs a professional shop front, search basics and branded email.

Sample project. The business is fictional and is used only to show how a scope fits together. It is not a real client, and no results, rankings, traffic or sales are claimed.

The execution: what we would put together

Service	Price	Billing
Trade Business Website	£599	one off
SEO Essentials	£139	per month
Professional Email Setup	£29	one off
Professional Email Account	£6	per month
Basic Logo Package	£59	one off
Analytics Setup	£29	one off

What we would need from the client

• Accurate details about your business, services and the work you do
• Up to 50 photos you have permission to use
• Access to your website
• Access to Search Console, where we do not already have it
• Your domain and access to it
• The mailbox name you want, such as info@yourdomain

Not included in the scope

• Bespoke design
• Custom development
• Ecommerce
• SEO guarantees
• Large content projects
• New service pages

The result

This is a sample project, so no results are claimed. This is what the scope would put in place:

• Trade Business Website: A complete professional website for established small businesses.
• SEO Essentials: Simple ongoing SEO checks and improvements to keep your website in good shape.
• Professional Email Setup: Set up a professional business email address using the customer’s own domain.
• Professional Email Account: A professional business email mailbox using the customer’s own domain.
• Basic Logo Package: A clean, professional logo for your business without the cost of a full branding project.
• Analytics Setup: Set up basic website analytics so the business can understand website visits and activity.

Third party subscription or registration costs are separate unless a service page says otherwise. Timelines start once we have everything we need from the client.