Northbound Wellness

Sample project

The brief

A wellness brand that wants its website, email, profile and monthly care handled together.

Sample project. The business is fictional and is used only to show how a scope fits together. It is not a real client, and no results, rankings, traffic or sales are claimed.

The execution: what we would put together

Service	Price	Billing
IMMORL Grow	£749 + £109/month	upfront fee plus monthly fee
Extra Standard Website Page	£55	per page
Schema Markup	£39	one off

What we would need from the client

• Accurate details about your business, services and contact information
• Up to 50 images and 50 testimonials you have permission to use
• Which page you would like added, such as About, FAQ or Projects
• The information the page should cover
• Accurate business details: name, address or service area, phone and opening hours
• Details of the services to describe

Not included in the scope

• New website pages
• New landing pages
• Major copy rewrites
• Complex custom functionality
• Bespoke design
• Advanced booking systems

The result

This is a sample project, so no results are claimed. This is what the scope would put in place:

• IMMORL Grow: A complete website package for established small businesses, with ongoing website and Google Business Profile care included every month.
• Extra Standard Website Page: Add one additional standard website page to an existing IMMORL website.
• Schema Markup: Add suitable structured data/schema markup to an existing website where supported.

Third party subscription or registration costs are separate unless a service page says otherwise. Timelines start once we have everything we need from the client.